How to Brainstorm Clear, Strong Domain Names

Now that you know all the pitfalls to avoid and the five types of good domain name categories, you need a process you can use to find your own perfect domain name.

What do we mean by “perfect”?

The perfect domain name is one that instantly defines your blog’s mission statement to the exact group of people it was meant to serve.

Here are the steps for finding it:

Name the Audience. Who are you serving with your blog? Then ask yourself, “What would they call themselves if they succeeded?”
Name the Result or Benefit. domainerelite In other words, what will they achieve if they succeed? This is where we transform the mission into a domain name.
Name the Topic. What is the blog about? You need to be clear and concise here. Think of it as your eight-second elevator pitch because that’s all we’re working with, right?
So, for example, let’s say you wanted to start a blog in the very popular cooking space, and you are a master barbecue chef with a whole slew of techniques, recipes, and secret tips. You want to dominate in a niche that has a large and passionate audience of predominantly male enthusiasts.

In your blog, you want to brand yourself as the “King of Barbecue.” And your mission is to empower every barbecue enthusiast with a backyard and grill with all the tools and tips they need to become the “Barbecue King.”

So, choosing first from our domain name templates, you could combine topic #3 (naming the topic) with topic #1 (naming the benefit), and you would get:

I Will Teach You How to Become the Barbecue King.

Not bad, but let’s keep going.

With this target niche in mind, we’ll use tools discussed in the following sections to pull together a bunch of great domain name choices. And then we need to see what is available from the choices we create.

You want to really take some time in the brainstorming phase because you’re going to need a good-sized list.

Because let’s face it: Your best domain ideas will probably be unavailable. You need lots of prospects here.

Using our process above, here’s how we’ll go about finding our killer barbecue domain name:

Who’s our audience? Passionate barbecue enthusiasts (male).
What would they call themselves if they succeeded? The Barbecue King? King of the Grill? Something along those lines.
Name the result or benefit. What would they achieve if they succeeded? They would become the master of the grill.
Name the topic. Great tips and recipes for grilling food to perfection on the barbecue.
Now you need to come up with a bunch of descriptive words you can combine to satisfy the steps we just outlined. You’ll already have a pretty good idea about who you’re serving and what you’re serving them. But sometimes when you’re brainstorming ideas, you hit the wall trying to find synonyms for those words, and you need some fresh inspiration. That’s where a thesaurus comes in handy.

I used a thesaurus to find synonyms for both “barbecue” and “king.” You do this by typing your word into the thesaurus search window.

In the examples below, you can see how the thesaurus will return all kinds of synonyms for your keyword from every usage of the word.


006 barbecue thesaurus
And king:

007 king thesaurus
You can get some great ideas using a thesaurus.

When I typed in “king,” some interesting synonyms popped up, such as “emperor,” “czar,” and “kaiser.” I hadn’t considered those titles before. They got me thinking, but I still preferred “king” as the ultimate pursuit of our target barbecue enthusiast.

But then I came across the word “maharajah,” and this got me thinking about barbecue as a more transcendental experience. The barbecue king as spiritual master of the grill or “The Guru of Barbecue” has a nice ring to it, no?

You can use the thesaurus effectively by inputting some of those new synonyms back into the search window. This will yield a whole new crop of words.

Using a thesaurus can help you unearth ideas you never thought of, which can lead to some great domain name combinations.

But what do you do if a thesaurus doesn’t produce any winners (or if you think a thesaurus is too “old school” for you)?

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