Giving your business an online presence is important and hiring webmasters who build business websites that not only have professional looking designs, but also bring in traffic targeted to your service or product is essential.
If you’re like most local business owners, you don’t have time to learn the ins and outs of building a website. You’re busy with the day to day demands of your company and you need to find a webmaster with the knowledge and tools to justmyfitness take your business to the next level for you.
So, how do you find webmasters who build business websites that work?
Let’s look at the case of a plumbing and solar contracting company that wanted to use the internet to attract new customers. They spent thousands of dollars having a website built that was nothing more than a brochure. The only way anyone found their website was when they directed interested customers to it themselves. NO ONE found them through an online search. The company that built their site gladly took their money, but did nothing else for them. They tried a couple of other webmasters with similar results and were about to give up. Fortunately, a friend did some research and found a company that not only built them a site that helped their business to grow, but they are now on the first page of Google for any and all keywords associated with the services they offer.
What can you learn from the experience of this local business?
Before paying your hard-earned dollars to a business website building company, be aware of what such a company should provide if you hope to see sales and/or leads through your online presence.
1. Expert e-business webmasters should take the time to answer your questions and concerns and work closely with you throughout the process of building your business website. They should understand who your potential customer is so they can do the proper research before building even one page. You know your customer; a proven web business builder knows how to find the keywords that have the solid potential to bring that customer to your site.
2. Expert e-business webmasters should build your site’s look and feel based on a combination of your input and their expertise. A business template should be professional and user friendly, but also reflect the voice of the business it is representing.
3. Expert e-business webmasters should guide you through the process of identifying search demand for your niche (business theme) and perform thorough keyword research to find the highest potential keywords that can be used to create your site’s content and thereby generate targeted traffic. If you want to be found online for the goods or services you provide, it is essential that your webmaster build pages for you based on what your potential customers enter at Google (and other search engines). Specialists in building e-business websites create keyword-focused content pages based on your theme and the details you share with them about your business.
When you’re ready to take your business online, choose your webmaster carefully. Ask key questions based on the information provided above and request examples of top ranking sites they have built. Expert e-business webmasters provide more than just clean professional designs, they provide the knowledge and tools to drive targeted traffic to your business.
Richard Batteram manages a team of expert e-business webmasters at services.sitesell.com where trained specialists build business websites that take local businesses to the next level with proven results.