Social Media is a current phenomenon that has reached out and touched just about every media and online professional today. Whether you are an e-commerce entrepreneur, the webmaster of an online information portal, or just someone who likes to blog on a free blogging platform like Blogspot,justmyfitness Typepad or WordPress, social media will soon become a part of your online and even offline presence if it has not become one already. When the power of social media is used to generate new opportunities and avenues of business in unchartered territories, it is called SMO.
You have most definitely heard of SMO and the Web 2.0 phenomenon in all types of contexts– on Internet forums, on discussion boards and even during overheard water cooler babble. But did you know that social media is serious business?
The Dynamics of SMO
Before we tell you about social media and what it can do for you, we should tell you a little about social media on the Internet. Cyber space provides a uniquely dynamic springboard today for millions of web surfers to make friends, win friends and influence people virtually. It all started with simple live chat and community chat rooms. It gradually expanded into full-fledged scheduled activity on websites such as FaceBook, Twitter and MySpace– websites that were set up primarily as platforms for individuals to hang out and connect with one another. Online communities in which birds of a feather quickly began flocking together virtually mushroomed overnight. Today, there are millions of social media websites also known as social networking websites or Web 2.0 websites that are entirely devoted to even the most esoteric and remote hobbies, disciplines and professions.
SMO and the Online Entrepreneur
If you are profiled on SMO websites for business professionals such as Jig Saw, Spoke, Linked In, Zoom Info, Tribe, Plaxo, Ryze or any one of a number of niche sites dedicated to your industry segment or business, you will notice the difference it will make to your productivity and profitability in less time than you think.
Benefits Gold Mine
SMO consulting firms can help you achieve most if not all the objectives we have outlined here:
o Receive highly targeted and pre-qualified site visitors Increase your website traffic through a strategy based on managed links and optimized landing pages
o Generate valuable back links for your website, which will help your Google page rank and dramatically facilitate your front page positioning on the major search engines
o Leverage your keyword rich and search optimized business profiles on scores of business networking websites to display in the results of search engines
o Harness the power of social media optimization to enhance your brand equity and create a unique online corporate identity
Social media optimization is here to stay for the long haul. The sooner you jump aboard, the faster your investment will show results.
Anthony Dayal is the CEO of Vistas Advertising and Marketing LLC, A Dubai and Sharjah basd interactive marketing and advertising agency which helps clients to market their products and services on the Internet through winning SEO, SMO and SEM initiatives. Visit him at http://vistasad.com and check out his impressive list of services all designed to propel your company to the next level of corporate achievement. Write to him