5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?
When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.
Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.
Through brand marketing, we connect the consumer’s experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers.
Many brands offer similar things and, therefore, can become muddled in their marketing, which translates to a muted brand in this ever-growing sea of services and commodities.
Never compare yourself to the competition but strive to be so unique that there is no comparison.
This quote is so true because who you are can get you far! Meaning, how you choose to define yourself, your brand identity and all the branding that supports it will determine your success.
Here’s where some work and investment come into play because you want to get it right from the beginning.
To ensure your best ROI (return on investment) to be the most cost effective and efficient with your budget, consult a brand expert right from the start to develop your unique brand identity and strategy fully.
Sadly, many small businesses or entrepreneurs just getting started try to go the more cost-effective route of attempting to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money in the long run.
Not to mention lost sales due to their brand not resonating with their ideal target audience.
When working with a brand expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.
You will also know how to apply your custom branding strategy for all your business marketing needs that includes your unique branding concepts, guidelines, logo, website, marketing materials, social media and print materials.
READ:Why Cheap Websites Are More Expensive Than YYou Think
During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.
Heck, I could have written that post myself!
And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”
Keep reading to discover why your website may be under-performing.