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Creating Your Email Newsletter

Networking Events – If you go to networking event ask everyone you meet if they would mine receiving your email newsletters. More often than not your list will grow incredibly fast once you start concentrating on it. Most of these suggestions involve events and people you attend and see every day.

Trade Show – word-press Offer a free gift, guide, or consulting session to everyone who is willing to be added to your list. You’re at the trade show to network and market your products or services, acquiring a real qualified email address allows you to do that for a lifetime.

Targeting – Different emails will have different audiences. A message you have for your vendors might not apply to your customers – in fact it might be imperative that you don’t send that message as it will send mixed signals or tarnish relationships. That is why as you begin to acquire your list make sure to break it up. This process will vary depending on who you work with, generally you will have clients/customers, vendors, leads, friends & family, etc. As your list grows and you continue to hone in on your email marketing skills the more targeted your list is the better.

DO NOT USE PAID LISTS – Paid lists or compiling randomly found email addresses from websites throughout the net – although allowed – will lead to nothing but trouble in all but the most lucky or extreme of cases. Simply put, do not solicit to anyone that you haven’t physically met or asked to a part of the newsletter – email marketing, when done right will take more time, but in the long run it will be more effective, have a higher return, and will keep you out of trouble.

Marketing to people who have not asked or given you permission can get your account banned from different services (if you are using a paid email newsletter service) destroying any hard work you put into the design or creation of your targeted lists.

Marketing to people who have not given you permission can also lead to the server where you send out the messages becoming black listed – hurting anyone else on that same server and leading to overall mail problems for your business and the other businesses on the server.

Creating Your Email Newsletter

You’re ready to go, you’ve decided you want to do an email newsletter. You’ve spent sometime gathering some addresses what do you do next?

Service: – Create your email. There are a number of ways to do this. If you are on a very small budget or just starting out you can simply use your own email, outlook, hotmail, or yahoo will all work fine. Paste your contact emails, draft a short message and hit send.

Outlook users can also do what’s called a mail merge – and if you’ve setup your email list through an excel document you can merge appropriate fields for a more personalized message.

If you’re looking for something more advanced, maybe something that is designed to look like a newsletter with your logo, you can play around with the tools the above services offer or move to a complete email newsletter service.

Personally, I am a proponent of Constant Contact. We’ve been working with the service for years. It is very easy to use and customize and you pay per contacts – not per number of emails sent. That might not work for all companies, but if you have a 5000+ list of contacts and you send a message out twice a week, the number of emails sent quickly adds up.

If you are looking to create a more advanced look, with accurate tracking I highly recommend investing in one of these services.

Etiquette – Your email should be polite, but laid back. Speak to your audience in the 2nd person, it takes a while, but the affect is tremendous. In the end you know you’re audience best – write your email for them. What works for a crazy online tee shirt company might not work for a financial advisor.

 

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