Just the thought of being able to make money from home on the internet is enough to make anyone who is ready to give up the commute to a dead end or unfulfilling job want to give it a shot. Why not? What have you got to lose?
But wait a minute, there’s a little more to it than just plugging in your computer, amarylis.nl pressing a few buttons and watching your bank account fill up with cash. As a matter of fact there’s a lot more to it than that. Imagine how many people would become millionaires if it was that easy.
O.k. so where does the idea originate from suggesting that it’s so easy to make money with internet marketing and why do people fail as a result of these illusions of grandeur?
Two culprits immediately come to mind fostering these harmful beliefs:
1. False promises and sales propaganda
2. False expectations and unrealistic thinking
So let’s focus on the 6 internet marketing illusions that cause people to fail online:
Illusion #1: Making Money Online is EASY. This is one of the key illusions that end up costing people time, money and their mental health.
Sure internet marketing is easy if:
A. You already have a business background
B. Understand how to manage projects to completion
C. Have some background in sales and direct marketing
D. Know how to build a sales funnel and develop relationships with consumers.
Now the truth is that the majority of people who are attempting to get their feet wet online don’t have a clue about any of the components I just mentioned. Probability of success… zero.
Illusion #2: You Don’t Need To Do Anything. Here’s a question to consider: “how many lazy successful entrepreneurs do you know?” If you take a moment to research some of the biggest names in the internet marketing space you will discover just how much work they put into getting their business where it is today.
Most of what people see today is the end result of long hard years of sweat and perseverance. The only people who experience incredible levels of success very early on have knowledge of the aforementioned areas mentioned under illusion #1. Building an internet business takes work, which means you have to put forth consistent effort. No tickie, no shirtie.
Illusion #3: Push Button Free Traffic. This statement is about as contradictory as it sounds. First of all there is no such thing as free online. I used to think there was and that kind of thinking was one of the biggest obstacles for me to overcome.
To explain this a little further I used to think that so long as I didn’t take any money out of pocket to make something happen… it was free. I was dead wrong and here’s why:
Any activity you perform online will cost you in terms of time or money invested. If you choose not to pay someone else to do something, than you will have to invest the time yourself to accomplish it. How much is your time worth? How much do you make per hour on your job now? Understand?
Illusion #4: Internet Marketing is saturated. When you consider the vast amount of websites competing in the various niche markets online it’s very easy to think that your opportunity has passed you by. First of all you have to understand how search engines work and what their software is designed to do.
There are different levels of searches that can be performed to decipher exactly how much competition exists within a specific niche and whether or not you stand a chance at competing successfully. To put it plainly, this is called competitive research and something that most people never really take the time to do.
The truth is that there is so much opportunity available that the demand actually exceeds the supply.
Illusion #5: Nobody is really making the money they claim on the internet. This myth can easily cause someone to develop a self-defeating attitude. With this kind of thinking it’s very easy to talk yourself out of exercising your potential.
When you look at successful internet marketers like: Mike Filsaime, Stephen Pierce, John Reese, Frank Kern, Stone Evans and other marketers of that caliber you will find that their success is documented. The exciting part is that these individuals barely represent.01% of the success that is available to you.
The key to achieving the level of success and exposure they enjoy is to develop a business perspective to internet marketing. For these people internet marketing was not “some hobby”. They took a serious calculated business approach and worked diligently at implementing the necessary steps to achieve their desired outcome.
What vision do you have for your internet marketing business? If you can clearly define what it is you wish to accomplish and a plan to achieve it… the sky is literally the limit.